Political sparks are flying as The Lincoln Project, a group against Donald Trump, drops a spicy ad that not only critiques his policies but also throws shade at his alleged scent.
According to the Independent on Sunday (December 24, 2023), the ad, named ‘Limburger’ after the pungent cheese, dives into recent claims suggesting Trump has a unique smell.
Former GOP rep Adam Kinzinger set the stage, tweeting, Surprised people close to Trump haven’t talked about the odor. It’s truly something to behold. Wear a mask if you can. This sparked a social media storm, leading The Lincoln Project to seize the moment with a video ad.
‘Limburger’ assaults the senses, showcasing waste, garbage, and dung, complete with coughs, sniffs, and vomiting sounds.
The ad paints an unsavory picture, with trash piling up in NYC, Trump Tower in the background. A reporter declares, Claiming the former president smells bad.
Comedian Kathy Griffin chimes in, saying, The Donald has a distinct smell. It’s like body odor with a scented makeup product. The ad playfully compares Trump’s supposed scent to other unpleasant odors, including moldy cheese.
Set against the backdrop of Limburger cheese’s foul scent, this ad capitalizes on the #TrumpSmellsBad trend, turning a serious allegation into a social media sensation.
But, it’s more than just scent; the Lincoln Project’s ad cleverly mixes humor with politics, providing a fresh take on a serious issue.
As the Limburger ad continues to circulate on social media, the impact of this olfactory controversy on broader political discourse remains uncertain. This blend of humor and politics highlights the changing nature of political campaigns, where unconventional tactics may become the new norm.