According to The Hill, on May 24, 2024, President Biden’s reelection campaign unveiled a new ad narrated by renowned actor Robert De Niro, portraying former President Trump as an “unhinged, power-hungry candidate.”
“Snapped”: A Stark Warning
Titled “Snapped,” this 30-second advertisement is part of a $14 million media blitz for May. It will be broadcasted on general market television, digital platforms across battleground states, and national cable television. De Niro’s stern delivery aims to highlight the dangers associated with a second Trump presidency.
De Niro’s Powerful Message
De Niro states, “From midnight tweets, to drinking bleach, to tear-gassing citizens and staging a photo-op, we knew Trump was out of control when he was president. Then he lost the 2020 election and snapped, desperately trying to hold on to power. Now he’s running again, this time threatening to be a dictator, to terminate the Constitution.”
More Read
Trump’s Controversial Statements
The ad includes a clip of Trump suggesting that if he is not elected, it will be a “blood bath.” Originally made during a speech about auto imports, Trump has used this phrase in various contexts, including discussions about border security.
Emphasizing the Threat
De Niro warns, “Trump wants revenge, and he’ll stop at nothing to get it.” The campaign aims to outline the stark contrast between Biden and Trump as the November election approaches.
Clear Contrasts
Julie Chavez Rodriguez, Biden’s campaign manager, explains, “This ad lays out the clear contrast voters will see a month from now when Trump stands on the debate stage next to Joe Biden: Trump is running to regain power for himself, Joe Biden is running to serve you, the American people.”
Polls and Campaign Strategies
The focus on battleground states comes amidst a new Bloomberg/Morning Consult poll showing Trump leading Biden by 4 points in several key states. Nationally, Biden trails Trump by 1.1 percentage points, according to a Decision Desk HQ/The Hill poll aggregation.
High Stakes and Intense Emotions
The ad’s timing and content underscore the high stakes and intense emotions surrounding the upcoming election. Through De Niro’s compelling narration, the Biden campaign seeks to mobilize voters concerned about Trump’s past and potential future actions, presenting Trump as a dangerous and unstable figure compared to Biden’s steady and service-oriented leadership.
This narrative is crucial as the Biden campaign strives to secure voter confidence and highlight the critical choice facing the nation in the upcoming election.
