Taylor Swift’s former manager, Scooter Braun, has announced his retirement from the music management industry after a storied career spanning 23 years. Braun, who gained prominence for his role in managing artists like Justin Bieber and Ariana Grande, shared the news with his 3.7 million followers on Instagram.
The 42-year-old mogul, known for his acquisition of Big Machine Records in 2019, expressed his decision to step away from day-to-day artist management to focus on his family. Braun emphasized his desire to spend more time with his children—sons Levi and Jagger, and daughter Hart—as a driving factor behind his retirement.
In his heartfelt Instagram post, Braun reflected on his journey from managing his first artist at 19 to overseeing some of the music industry’s biggest names. He acknowledged the profound impact his career has had on his life, describing it as a “Forrest Gump-like” experience filled with extraordinary talents and unexpected turns.
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Despite stepping down from artist management, Braun will continue in his role as CEO of HYBE America, a position he has held for the past three years. He expressed gratitude for the opportunities and friendships formed throughout his career, highlighting his ongoing commitment to support and consult with former clients and colleagues.
Looking ahead, Braun mentioned plans to dedicate more time to philanthropic endeavors through the Braun Foundation and his role as a national board member of Make A Wish. He closed his announcement with a nod to embracing a new chapter in life, guided by what he termed as “God’s plan.”
While Braun’s decision marks the end of a significant chapter in his career, reactions online have varied, with some users mocking his retirement amidst recent controversies and changes in his client roster. Despite this, Braun remains optimistic about the future and appreciative of the lessons learned during his tenure as a music manager.
By prioritizing family and personal well-being, Scooter Braun’s retirement underscores a shift in focus towards a new phase enriched by his legacy in the music industry and ongoing contributions to charitable causes.
