Former President Donald Trump has swiftly turned his recent McDonald’s drive-thru stunt into a marketing opportunity, launching a limited edition “MAGADonald’s” shirt priced at $100. This move comes after Trump went viral for serving drive-thru orders at a Pennsylvania McDonald’s, a playful jab at Vice President Kamala Harris, who previously worked at the fast-food chain during her youth.
Capitalizing on a Viral Moment
Trump’s campaign and the Republican National Committee wasted no time in promoting the shirt, using the drive-thru incident as a backdrop. The campaign’s fundraising page featured a bold statement: “I HAVE A McGIFT FOR YOU!” They boasted, “I am the first and only 2024 presidential nominee to work at McDonald’s. But thanks to Kamala, prices for a meal are through the roof!”
This statement not only highlights Trump’s attempt to connect with his base but also underscores a broader narrative about economic concerns. The advertisement continued, urging supporters to help him “Make America Affordable Again,” and included a call to action to order the shirt before they sold out.
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Limited Edition with a Price Tag
To secure a “MAGADonald’s” shirt, supporters must contribute at least $100, creating a blend of merchandise sales and fundraising. The campaign’s strategy aims to engage Trump’s loyal followers while also addressing the upcoming Federal Election Commission (FEC) deadline.
During his McDonald’s appearance, Trump accused Harris of “lying” about her employment at the fast-food chain, further fueling the ongoing political rivalry. The Drudge Report satirically referenced Trump’s stunt with the headline, “McDonald… One fry short of Happy Meal! Felon finds work,” juxtaposing humor with criticism. However, some commentators praised Trump’s approach, calling it an “unbelievably smart move” in the realm of political marketing.
