The Trump Organization, renowned for its opulent hotels and golf resorts, is facing a challenging business landscape as it grapples with declining customer bookings and increased competition. The association with former President Donald Trump has led to a tarnished reputation, forcing many Trump properties to resort to desperate measures in a bid to fill their empty rooms.
One of the most prominent casualties of this struggle is the Trump International Hotel in Washington, D.C., once a symbol of power and luxury. Despite its proximity to the White House, the hotel has witnessed a significant drop in business since the post-Trump era began. Reduced rates and special packages have become necessary to counter the decline in political events and government-related stays.
Similarly, the Trump National Doral Miami golf resort, previously a favorite among golf enthusiasts and event planners, has been compelled to make substantial price reductions. These reductions include slashed greens fees and exclusive stay-and-play packages, all aimed at attracting customers and revitalizing the resort’s appeal.
Even internationally, the Trump brand is facing challenges. Trump Turnberry, a luxury golf resort in Scotland, has experienced a slump in business due to controversies during Trump’s presidency and a decline in international tourism caused by the ongoing pandemic. To combat this, the resort has introduced discounted room rates and golf packages, hoping to entice customers in the current market.
The Trump Organization, under scrutiny for its business operations during Trump’s time in office, has staunchly defended its practices, insisting they operate within legal boundaries. Despite the negative press, the company maintains a dedicated customer base, particularly among supporters of the former President.
In response to the broader trend in the hospitality industry, exacerbated by the COVID-19 pandemic, Trump properties are adjusting their pricing strategies and offering deals to stay competitive. While challenges persist, the Trump Organization remains committed to retaining and attracting customers. Golf resorts are hosting tournaments and events, and hotels are actively promoting their amenities and central locations to entice visitors.
As the legacy of the Trump presidency continues to influence public perception and with the ongoing pandemic adding to the challenges, Trump hotels and golf resorts are employing discounts and promotions as a strategic approach to maintaining their competitive edge and attracting customers in these trying times.
