Renowned PR guru Alan Edwards has unveiled intriguing facets of Michael Jackson’s persona in his latest best-selling book, I Was There. With decades of experience working closely with icons like Jackson and Bowie, Edwards shares exclusive insights into the King of Pop’s lesser-known moments.
At the launch of Jackson’s historic ‘This Is It’ concerts at London’s O2 Arena, Edwards recalls a side of Jackson that fans seldom saw. “He was the life and soul of the O2. He was having a laugh,” Edwards reveals. Jackson, typically portrayed differently in the media, surprised attendees by playfully driving a buggy, cracking jokes, and engaging in light-hearted antics—a stark contrast to his public image.
Reflecting on the eventful day, Edwards reminisces, “The excitement was palpable. Michael was larger than life, with a firm handshake that defied his high-pitched public persona.”
Beyond Jackson, Edwards’ career spans encounters with other luminaries like David Bowie, whom he managed. Speaking about Bowie’s legacy, Edwards recalls poignant moments shared with the Starman, including their last encounter where Bowie’s embrace took on deeper significance after his untimely passing.
Edwards, the founder of The Outside Organisation, a premier PR firm, has represented a constellation of stars from the Rolling Stones to Britney Spears, each chapter in his book I Was There offering candid glimpses behind the glamour of rock and roll.
For enthusiasts of music and pop culture alike, I Was There promises an intimate portrayal of legends, revealing their humanity and the profound impact they left on Edwards and the world.
