Melania Trump’s book sales have taken a nosedive, setting her memoir on a path of disappointing results that starkly contrast with the blockbuster success of Michelle Obama’s first book. Released just two weeks ago, Melania was meant to be a personal recounting of the former first lady’s journey. However, the book’s sales reveal an unexpected story of low reader interest and steeply declining numbers, as critics note the lack of meaningful insights or reflections on her unique time in the White House.
In its first week, Melania sold around 85,000 copies—a lackluster start compared to the millions of copies sold by Obama’s Becoming. The drop-off from there has been even more dramatic; the second week’s sales numbers fell by over half to a mere 35,000 copies.
Critics suggest that the memoir lacks substance, with no mention of the controversies surrounding her husband’s presidency or any introspective commentary. In fact, the book has been criticized as overly self-promotional, sidestepping the very topics that could intrigue readers about her perspective on key moments during her White House years.
The promotional push hasn’t helped much, either. Melania’s social media posts, including her latest photo from a private jet, haven’t generated a notable increase in interest for the “collector’s edition” of her memoir, which costs $250 and includes photos taken by Melania. Readers appear to be reluctant, perhaps finding the price tag too steep, especially when the standard edition is already priced at $30.
In stark contrast, Michelle Obama’s Becoming sold 1.4 million copies in its first week alone, appealing to a wide readership with its honest and compelling personal insights. The gulf between the two former first ladies’ book sales highlights a striking difference in public reception, with Obama’s memoir resonating deeply with readers and Melania’s struggling to find its footing.
With the continued lackluster reception, Melania’s memoir may have a hard time making its mark. The gap in sales numbers underscores the challenges that Melania faces in connecting with readers—leaving a stark comparison to Michelle Obama’s much-lauded debut on the bestseller list.
