Bold red hat with a blunt message is making waves online, and Americans might not be thrilled about it. As U.S. second lady Usha Vance prepares for what many Greenlanders see as an unwelcome and “highly aggressive” visit, one local’s viral fashion statement is stealing the spotlight.
Over the weekend, Aannguaq Reimer-Johansen, a resident of Sisimiut, Greenland, shared a photo on Facebook of a hat that reads: “Make America Go Away.” The design cleverly flips former President Donald Trump’s infamous “Make America Great Again” slogan—turning it into a direct jab at U.S. interference in Greenlandic affairs.
The timing of the post is no coincidence. Trump’s past obsession with annexing Greenland still looms large, despite clear refusals from Greenlandic and Danish leaders. Now, as the U.S. ramps up its presence on the island with back-to-back visits from top officials—including national security adviser Mike Waltz and energy secretary Chris Wright—many Greenlanders remain wary of American intentions.
Vance insists her visit is simply to enjoy a dog sled race and “celebrate the long history of mutual respect and cooperation” between the U.S. and Greenland. But locals like Reimer-Johansen aren’t buying it. In his Facebook post, he labeled the trip a “charm offensive” and urged Greenlanders to stay firm against outside influence.
“If you smile at them or take a selfie with them, you are sending a message to the world that you love the USA and want to be part of it,” he warned, according to a translation shared on X (formerly Twitter) by fellow Greenlander Orla Joelsen. “It is recommended not to show interest. We have already expressed our stance through a large demonstration—let’s remain firm and stay united.”
Reimer-Johansen isn’t alone in his concerns. Greenland’s outgoing Prime Minister Múte Bourup Egede also called the U.S. visits “highly aggressive” and questioned why a national security adviser was even involved.
“What is the national security adviser doing in Greenland? The only purpose is to demonstrate power over us,” Egede stated. “His mere presence in Greenland will no doubt fuel American belief in Trump’s mission — and the pressure will increase.”
Meanwhile, online reaction to the viral hat has been overwhelmingly supportive. On X, users worldwide are praising the bold message and asking where they can get one for themselves.
“This is a red hat that I could see myself wearing,” one user wrote.
“Love it. Good for Greenlanders, standing up to that bully!” another chimed in.
“Should make a Canadian version with a maple leaf on the side. 🇨🇦,” one person suggested.
“I hear this hat is becoming a Hot item throughout the World!” another joked.
Even some Americans seem to approve. “Embarrassingly American, but I’d like to wear this inside America,” one user admitted.
As tensions simmer and international interest in the hat skyrockets, one thing is clear—Greenlanders are sending a message, and the world is paying attention.
